For businesses to get a competitive edge within their industries, advertising is one of the cornerstones used for business growth and public relations. Marketing communication is used to encourage or persuade consumers to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. QRS offers a specialised form of market research conducted to improve the efficiency of organisations. We offer the following services;
Pre-testing, also known as copy testing is a specialized field of marketing research that determines an ad’s effectiveness based on consumer responses, feedback, and behavior.
Post-Testing/Tracking studies provide either periodic or continuous in-market research monitoring a brand’s performance, including brand awareness, brand preference, product usage and attitudes.