Media technology has made communication increasingly easier as time has passed throughout history. In order to keep up with media transformation advanced by technological innovations organisations need to constantly monitor these changes through market research. As QRS we understand the need for such research and we are strategically positioned to offer our ground-breaking solutions to organisations within the media industry. We have conducted a number of studies on behalf of well-known media houses and media brands as a result our research has enabled these organisations to remain relevant and key market players in this sector.
Media Consumption Habits
Media has become an integral part of people’s daily lives and this has caused a relationship to develop over time with the media channels that people engage with on a regular basis. Through constant consumption, trends have emerged from such habits that define how the providers of media make available their services and how they can improve their service offering.