Dr Mluleki Ncube
Chief Executive Officermluleki@qrs.co.za
PhD in Business Leadership, MBA in Strategic Management, CM (SA), B.Com (Hons) Marketing.
Mluleki Ncube is the founder and CEO of Quest Research Services (Pty), a South African and Pan African Market Research Company which started its operations in 2003.
Before starting QRS, Dr Ncube was employed by the South African Advertising Research Foundation (SAARF) as a Technical Support Executive from 1998 until 2003. From 1996 to 2006 he lectured market research and strategic management on a part-time basis in a number of academic institutions. He has also co-ordinated research projects in a number of countries including: Kenya, Uganda, Tanzania, Zanzibar, Ghana, Cameroon, Nigeria, Senegal, Botswana, Malawi, Mauritius, Madagascar, Swaziland, Lesotho, Zimbabwe, China, USA, United Arab Emirates, Denmark, Mexico, The Philippines and Turkey.
Dr Ncube holds a Doctorate in Business Leadership from UNISA, an MBA in strategic management (Thames Valley University, UK), and is a Chartered Marketer (CM) SA. He is also a SAMRA Accredited Researcher (SAR), and a Director of the Pan African Media Research Organisation (PAMRO) since 2002. From 2005 – 2007 Dr Ncube was the Southern African Market Research Association (SAMRA) Council/Board Member responsible for membership.
He has also presented a number of papers at international and local conferences. His papers include the following: “The changing South African Landscape” presented at the SAMRA Convention in May 2003 in Gaborone, Botswana. “The Flooding Radio Audience Research Methodology”, presented at the PAMRO conference in August 2004 in Douala, Cameroon. “Challenges of conducting fieldwork in Africa”, presented at the PAMRO Conference in August 2011 in Dakar, Senegal. “Developing a framework for measuring living standards”, presented at the SAMRA Conference in May 2016 in Centurion, South Africa and at the PAMRO Conference in August 2016 in Victoria Falls, Zimbabwe.
Dr Mluleki Ncube
Chief Executive Officer
Bcom. HRM, CIS (Chartered Institute of Secretaries) HND Accounting and Finance, Business Accountant (SA) MIBA 0332.
Norma has extensive experience in financial accounting having worked for over nine years in the Research industry also working with high-profile global organisations. She also has solid understanding of administrative work, logistics management and customer relations, hence is a valuable asset to QRS. Since she joined QRS, she has been responsible for finance administration, budget design and evaluation, preparing financial reports and client financial liaison. She is also involved in drafting and customising service level agreements to suit our different project requirements. Noma is very analytical with strong systems skills, specialising in structuring, standardising, and streamlining financial reporting processes to provide more accurate and productive systems that enhance data visibility and facilitate better business decisions.
MBA Strategic Management.
Cletus Dube is Research Director at Quest Research Services and is responsible for making sure that all stages of the research cycle are completed effectively to the satisfaction of all our clients. He has been with the company for ten years now and would like to see Quest Research Services growing even bigger and stronger particularly in Sub-Saharan Africa. We are able to offer our clients full service on all multi country studies in Sub-Sahara Africa. He is a full member of SAMRA and enjoys following closely what happens at PAMRO.
Over the past four years she has lectured Marketing in the School of Economic and Business Science at the University of the Witwatersrand. She has developed courses at both undergraduate and postgraduate levels, lectures on MBA programmes and supervises M.Com students. Kerry sits on the Teaching and Learning Committee of her School and involved in a number of initiatives to improve the quality of teaching at Wits. She has been extensively involved in water education programmes, with over five conference papers, publications and working papers on the field produced over the past two years alone. Papers here have covered her work with educators from the entire Gauteng area, learners from Soweto to Eldorado Park and educators from as far afield as Carletonville.
She also has extensive consulting experience in her private capacity, especially in the fields of research design and statistical data analysis. She has advised clients such as the Department of Water and Forestry, Hellermann Tyton, Investors In People, JD Group, Knowledge Factory, Market Map, Old Mutual and Rand Water. In both her academic and consulting capacity, she has conducted numerous studies in the water sector.
Projects have included ServQual studies, desk research, segmentation, probability and scoring models. Before this, she held posts at Midrand Campus, the University of Western Australia, and Research International. At Midrand Campus, she lectured in the Department of Psychology and specialised in Psychometrics, Research Design and Statistics. At the University of Western Australia, she worked in the Department of Psychology on large government research projects such as the Western Australian Workers’ Compensation Scheme. At Research International, she worked on studies in a large number of product category fields, from fast moving consumer goods to financial services.
Clients included Albany Bread, British &amp;amp;amp; American Tobacco, DHL, Fattis &amp;amp;amp; Monis, Makro, McDonalds, Nestlé, South African Breweries, SC Johnson Wax, Standard Bank, and Tastic. She has conducted a number of different types of research, including market segmentation and scoring models, usage &amp;amp;amp; attitude studies, product placement tests, pricing studies and advertising testing. Kerry is an Associate Member of the Southern African Marketing Research Association and subscribes to their Code of Conduct. Her current research interests include the development of water education drives in primary and secondary schools, social marketing HIV/Aids campaigns and multicultural marketing.
Together with colleagues from the former Vista University, and Technikon Witwatersrand (now University Of Johannesburg), Kerry started the Water, Health and Hygiene Group (WH2) at Wits University. The purpose of this group is to form a research nexus for social marketing issues; tender and advice on initiatives in the social marketing field; enact our three year contract with the Department of Water and Forestry for their social marketing work. This contract was initially awarded for one year in 2003/4 and has recently been extended to 2005-2008 and to promote the under-utilised field of social marketing in South Africa.
Business Science with Honours in Marketing (CapeTown)
Vincent has over 25 years’ experience in market research. In addition to his degree he also completed a number of statistical courses through Unisa. He has extensive experience in research design and in applying statistical and modelling techniques in quantitative market research projects.
Vincent has previously worked for Ipsos Markinor and Research International and now has his own research consultancy business, Leading Edge Research. He has worked together with Quest Research on a number of research projects.
He has worked on numerous surveys over the years in industries such as financial services, information and communications technology, cellular networks, manufacturing industries and automotive. He has presented four papers at the annual SAMRA conference.
A research and branding specialist who has over 20 years of marketing research experience in South Africa, including 10 years working in Africa. The majority of his marketing research experience was with Markinor, where he was a director and shareholder. He has undertaken research for a wide cross-section of the brands and companies in South Africa, applying different research methodologies. In 1992, Markinor linked up with Walker Information based in the USA, a recognised leader in the field of Customer Satisfaction Measurement and Management, which included Employee Commitment Studies as well as assessments of the other key stakeholders. Peter managed this relationship and gained extensive knowledge in this area over a seven-year period. He oversaw more than 70 customer satisfaction/employee surveys in diverse fields. His experience includes the implementation of CSM findings within organisations. This experience with Stakeholder measurement and management has been applied in a wide cross section of markets. Peter studied mathematics and statistics at Wits University and is a current member of SAMRA (SA Market Research Association). He has served on SAMRA council and has been Vice-chairman of the association.