Segmentation

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs and behaviours, and then designing and implementing strategies to target customer needs and desires using media channels and other touch-points that best allow to reach them. Market segments allow companies to create product differentiation strategies to target them.

At QRS, we use various approaches to segment consumer markets and these include:

  Geographic segmentation
  Behavioural segmentation
  Occasions
  Benefits

  MEDIA
  PERCEPTION STUDIES
  TELECOMMUNICATIONS
  ADVERTISING
  SEGMENTATION
  HEALTH STUDIES
  PROGRAM EVALUATIONS
  MYSTERY SHOPPING
  IMPACT ASSESSMENT
  TOURISM
  OPINION POLLS

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